Shopping Cart -

Your cart is currently empty.
Upgrade to today
for only an extra Cxx.xx

You get:

plus This issue of xxxxxxxxxxx.
plus Instant access to the latest issue of 340+ of our top selling titles.
plus Unlimited access to 30000+ back issues
plus No contract or commitment. If you decide that PocketmagsPlus is not for you, you can cancel your monthly subscription online at any time. Auto-renews at €10.99 per month, unless cancelled.
Upgrade for €1.09
Then just €10.99 / month. Cancel anytime.
Learn more
Pocketmags Digital Magazines
EU
Pocketmags Digital Magazines
   You are currently viewing the European Union version of the site.
Would you like to switch to your local site?
Read anywhere Read anywhere
Ways to pay Pocketmags Payment Types
Trusted site
At Pocketmags you get
Secure Billing
Great Offers
Web & App Reader
Gifting Options
Loyalty Points

Why fast fashion is destroying the planet

Tara Bloom catches up with our throwaway culture

Clothing shops need your custom and they have developed the perfect way to get it and keep it – the method? Fast fashion. Retailers compete to have the most interesting, constantly changing collections that mean you always have something new to look at and spend money on. Over the last 15 years, they have developed new manufacturing techniques that allow them to reduce the time between design and the product sold, and shops most known for this are Zara (zara.com), H&M (hm.com), Topshop (topshop.com) and Primark (primark.com).

Zara is one of the forerunners in this shift in the way fashion is produced – they deliver new clothing to their stores twice a week and produce over 30,000 different designs every year. Clothing produced in this way is marketed as cheap, easily available and disposable. Most fast fashion is in the shops for 4-6 weeks before being replaced with new styles. And it works – the average Briton purchases over 27 kilos of clothing a year, enough to fill a large suitcase.

READ MORE
Purchase options below
Find the complete article and many more in this issue of Be Kind - June 2019
If you own the issue, Login to read the full article now.