“It’s about doing things in a traditional way”
Meet the brother-and-sister team behind delicious. Produce Awards winner The Thoughtful Producer, who are changing the way chickens are reared. Their free-range birds are a taste that time forgot
delicious. PRODUCE AWARDS WINNER
meet the producer.
meet the producer.
A quiet revolution is happening at Kings Coppice Farm in the countryside around Cookham in Berkshire. The surroundings are suitably peaceful, but brother-andsister duo Tom and Sarah Copas are making a firm stand against massproduced poultry in the best way they know how: by proving that there’s a viable – and great-tasting – alternative to intensively farmed poultry. Disillusioned with the choices available to would-be chicken farmers, they decided to take action and do things differently. Thus the idea for The Thoughtful Producer was born.
“It’s about doing things properly, in a traditional way,” explains Sarah, who oversees sales and marketing, while Tom looks after the rearing and processing. “That means everything from the age of the bird, the welfare of the bird, the feed, straight through to dry-plucking after slaughter.”