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Digital Subscriptions > Doctor Who Magazine > 523 > LOGO-POLIS

LOGO-POLIS

What exactly goes in to creating a Doctor Who logo? We meet the designers responsible for one of the best-known examples.

PART ONE: The Eccleston/Tennant Logo

The Ninth and Tenth Doctors (Christopher Eccleston and David Tennant) and the logo which, with minor variations, accompanied every story from Rose (2005) to The End of Time (2009-10). This version was seen on most merchandise of the period.

Shocking revelation. The typeface specially designed for the Doctor Who logo – as seen on screen from 2005 to the first day of 2010 – was never given an official name. “We just knew it as ‘The Doctor Who brand font’,” admits Louise Hillam.

Louise works in the Graphic Design team at BBC Wales. And it was she, along with Hywel Roberts and Alison Jenkins, who created that logo. Still based in Cardiff, they’re part of a group of 11 who, as team leader Louise tells Doctor Who Magazine, are “responsible for the creation and origination of varying graphic material, from brand, titles, motion and print, to visual effects and related services, across all genres, networks and media – locally and nationally. On Doctor Who, specifically, we’ve provided video effects, and on-set graphics for monitors and screens, as well as props.”

In 2004, when production was underway on Doctor Who’s return to television, the department was commissioned by two of the executive producers – Russell T Davies and Julie Gardner – and producer Phil Collinson to create a new logo for the show. It was a challenging brief. “This was a returning series that had been very successful, and there were a lot of existing fans,” says Louise. “But there was also going to be a new audience, who didn’t know anything about Doctor Who. It had to appeal to them too, without alienating the existing viewers.”

However, alongside that, she felt “it was a fantastic opportunity. We were just totally excited by it and happy to be a part of it. There was a buzz around the whole production. It was a great place to be.”

On the day we’re talking to Louise, Alison is on annual leave, but Hywel is also on hand, and recalls that their design process began by looking at former Doctor Who logos. “We did go a long way down the route of trying to mimic and mirror what had been done in the past,” he says, “with the sans-serif font and all that sort of stuff.”

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About Doctor Who Magazine

Contents include: • An exclusive interview with new executive producer Matt Strevens • Showrunner Chris Chibnall's Production Notes • An interview with Michelle Gomez, who is returning to voice Missy for a new Doctor Who game • Out of the TARDIS returns, with Strax actor Dan Starkey answers random questions • A tribute to the late David Fisher, who wrote four stories for Tom Baker's Doctor • New insights from the designers responsible for creating Doctor Who's 2005-10 logo • Performance artist Richard De Domenici tells DWM about his recreation of a scene from Frontier in Space at London's South Bank • Actor-impressionist Jacob Dudman is interviewed about playing the Ninth, Tenth and Eleventh Doctors • DWM finds out what happened at a Dalek world record attempt in Milwaukee last year • Christel Dee’s guide to cosplaying a Time Lord • Part five of The Phantom Piper, a new comic strip adventure featuring the Doctor and Bill • The Fact of Fiction explores the 2011 Eleventh Doctor story The Doctor's Wife • Previews, book and audio reviews, news, DWM's Season Survey results, The Blogs of Doom, prize-winning competitions and crossword and much, much more!