DISCOVERIES
SCIENTISTS A STEP CLOSER TO DECODING THE CREATIVE PROCESS
NEUROSCIENCE
Neuroscientists have gained an insight into how we choose between ideas by playing a word association game
If you prefer originals to remakes, you’re probably a more creative thinker, according to a new study, published in American Psychologist. Not only that, but the study suggests that more you like an idea you’re coming up with, the quicker you’ll decide to pursue it.
“Our results indicate that the subjective evaluation of ideas plays an important role in creativity,” said Emmanuelle Volle, a neurologist at the Paris Brain Institute and part of the team behind the study. “We observed a relationship between the speed of production of new ideas and participants’ level of appreciation of these ideas. In other words, the more you like the idea you’re about to formulate, the faster you come up with it.”