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Sports Insight Magazine Feb-18 Back Issue

View Reviews   |   Write Review FREE Must read information written exclusively for the sports trade and its retailers, brands, buyers and distributors. .. read more

10 issues per year feature industry news, latest product launches and expert advice on topics tailored specifically to the sports trade sector.

Plus:
• Trends. Market research analysis from The NPD Group.
• In Season. Product showcases to maximise sales.
• Ecommerce. How to increase your internet income.
• My Sporting Life. Spotlight on established and rising stars.
• The Insider. Retailer Q&A.
• Trade shows. In-depth previews and reviews.
• Under The Counter. A humorous look at the world of independent retailing.  read less
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Issue Cover

Sports Insight  |  Feb-18  


I hope all of you who attend ISPO had a great time and completed some good business.

Are trade shows, however, a thing of the past?

Well Paul Sherratt believes that they still have a future and are relevant today's quickly-changing marketplace.

Do you have your ear to the ground? Well the next thing you should be doing is social listening. If you don't know what that is then Jonathan Quint will guide you through this marketing phenomenon.

What do you know about Millennials? .. read more Well Fiona Bugler tells you nine things every sport retailer needs to know about them.

Keeping up to date is vital in business and so is doing your research. So Paul Clapham explains the importance of looking into your market and not resting on your laurels.

It's a World Cup year and it's not just for the football.

Lily Owsley, star of Team GB's gold medal winning Rio 2016 Olympic women's hockey team and England's successful European Championship winning side, talks to us about her career so far and her hopes for this year's World Cup in London.

We also take a look at how Trek Bikes are using digital advisors on their website to help the novice rider steer through the equipment on offer and get exactly what they need.

I hope you enjoy reading our February issue.  read less
Must read information written exclusively for the sports trade and its retailers, brands, buyers and distributors.

10 issues per year feature industry news, latest product launches and expert advice on topics tailored specifically to the sports trade sector.

Plus:
• Trends. Market research analysis from The NPD Group.
• In Season. Product showcases to maximise sales.
• Ecommerce. How to increase your internet income.
• My Sporting Life. Spotlight on established and rising stars.
• The Insider. Retailer Q&A.
• Trade shows. In-depth previews and reviews.
• Under The Counter. A humorous look at the world of independent retailing.
As a subscriber you'll receive the following benefits:

  A discount off the RRP of your magazine
  Your magazine delivered to your device each month
  You'll never miss an issue
  You’re protected from price rises that may happen later in the year

You'll receive 10 issues during a 1 year Sports Insight magazine subscription.

Note: Digital editions do not include the covermount items or supplements you would find with printed copies.
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