Sports Insight Magazine Feb-18 Edizione posteriore

I hope all of you who attend ISPO had a great time and completed some good business.

Are trade shows, however, a thing of the past?

Well Paul Sherratt believes that they still have a future and are relevant today's quickly-changing marketplace.

Do you have your ear to the ground? Well the next thing you should be doing is social listening. If you don't know what that is then Jonathan Quint will guide you through this marketing phenomenon.

What do you know about Millennials? Well Fiona Bugler tells you nine things every sport retailer needs to know about them.

Keeping up to date is vital in business and so is doing your research. So Paul Clapham explains the importance of looking into your market and not resting on your laurels.

It's a World Cup year and it's not just for the football.

Lily Owsley, star of Team GB's gold medal winning Rio 2016 Olympic women's hockey team and England's successful European Championship winning side, talks to us about her career so far and her hopes for this year's World Cup in London.

We also take a look at how Trek Bikes are using digital advisors on their website to help the novice rider steer through the equipment on offer and get exactly what they need.

I hope you enjoy reading our February issue.