Lamborghini understands the current supercar landscape better than anyone. Better than Ferrari, McLaren, Porsche, Maserati, Bugatti or Aston Martin. It understands what people want not only from the cars, but also from the brand itself. Put simply, most take themselves too seriously. Lambo always looks like it’s having fun.
Take the Sterrato. Can you imagine Ferrari lifting a 296, or McLaren developing an off-road Artura? Er, no. Porsche has given us the 911 Dakar this year but it’s done it a bit... well. The Sterrato isn’t as professional or well developed as the Dakar, but it’s a proper hoot.