An ugly secret is contained inside many of the world’s most popular skin and haircare products — animal-cruelty. From horrendous forms of live testing to the acquirement and use of ingredients like collagen (made from tissue, bone and skin), innocent beings are abused just so that we might buy a new face cream or hair dye. But there is another way — vegan beauty, which is growing in favour year on year, with plant-based brand MUA reporting that in 2018 alone, sales increased by 38 per cent. And, equally exciting, is that in 2019 Superdrug’s own-brand vegan cosmetics saw a 750 per cent increase! This proves that people want to invest in animalfree products.
What happens to animals?