Green Monday, a social venture originating and based in Hong Kong promoting sustainability and a plant-based lifestyle, has officially launched in Thailand. They aim to tackle climate change, global food insecurity and public health issues. Since it was established on Earth Day 2012 (22nd April), the organisation has been raising public awareness of the correlation between diet and the environment.
Committed to championing a wholesome plant-based diet to reduce environmental footprint, as well as improve public health, the movement successfully shifts 1.75 million Hong Kong people to adopt a vegan diet at least one day per week. Featured in Forbes, Bloomberg and CNN, the synergistic model of Green Monday is recognised around the world.