Microsoft trying adverts in Windows, again
A NEW FEATURE HAS POPPED UP in a Dev Channel Windows build that has proved most unwelcome—advertisements. These pop up in File Explorer, promoting just Microsoft Editor so far. The online response was rapid and vociferous, as you might expect. Microsoft said that the feature was “not intended to be published externally”, and has turned the ads off. The last time Microsoft tried to place ads in Windows, inserting them into a 2018 beta build of Windows Mail, it backtracked then, calling it an “experimental feature that was never intended to be tested broadly”.