Photographica
It was supposedly as a result of a bet whether it was possible to make a camera that could fit into a cigarette packet that Noel Pemberton Billing (1881-1948) began work on a miniature, collapsible camera that would accept 35mm film. The Compass Compact Rangefinder Camera was put into production by Le Coultre & Cie, Switzerland, in 1937, and priced at £30.