Autocar  |  19th July 2017
28K BABY SUV: NEW JAG E-PACE, THE MOST IMPORTANT JAGUAR EVER
Poised to rival the BMW X1 and the Audi Q3, the E-Pace is expected to become Jaguar’s biggest-selling model and result in the fast-growing firm selling more SUVs than saloon and sports cars combined. The E-Pace is smaller and more keenly priced than the F-Pace. Its design, one of the most expressive in its class, is distinct from that of Jaguar’s larger F-Pace and will be, along with its dynamic ability, one of the car’s key selling points. Despite pushing the styling and dynamics of the E-Pace, Jaguar insisted the model gives nothing away to its competitors in terms of practicality and usability. Jaguar design chief Ian Callum said: “At Jaguar, we have to do more than anyone else to prove that we’re good on the attributes that we weren’t in the past.” Ian Callum said: “At Jaguar, we have to do more than anyone else to prove that we’re good on the attributes that we weren’t in the past.”
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