THE SANE VIEW
The inky additive began finding its way into our diets several years ago. Gwyneth Paltrow’s wellness website, Goop, cited activated charcoal lemonade as one of “the best juice cleanses to reset with” as far back as 2014 and still offers a recipe for activated charcoal chai. Where Gwyneth leads, the world follows (well, some of it) and charcoal-enhanced, raven-hued bread, crackers, ice cream, croissants and coffee are just a few of the consumables now available, their dark-and-dramatic shades ensuring them a prominent place on Instagram feeds.