The cream of Hollywood are going non-fungible crazy.
IN 1968, Planet Of The Apes first dropped its climactic bombshell on viewers, Charlton Heston’s stranded astronaut realising with horror that apes had inhabited the Earth. In 2022, we now know how he felt. Since April last year, The Bored Ape Yacht Club — a key player in the world of NFTs — has risen from a baffling, peripheral development on the internet to a multi-million-dollar endeavour endorsed by everyone from Gwyneth Paltrow to Eminem.