The Telecaster has appeared in many different guises since the basic design went to market in 1950. Fender’s first solidbody electric guitar, the single (bridge) pickup Esquire, was introduced during spring 1950, while the odd dualpickup Esquire was made that summer. Fender decided to launch these dual-pickup instruments separately as the Broadcaster in autumn 1950, though following a trademark disagreement with Gretsch they were rebranded Telecaster in early 1951. This landmark electric guitar is now celebrating its 70th anniversary.
The Telecaster continued to evolve throughout the 50s, transitioning away from the original Blackguard livery in 1954 with a lighter blonde finish and white pickguard. The model’s greatest change would come in 1959 when rosewood fingerboards became standard across the Fender line. In June that year, the Esquire and Telecaster Custom models appeared, their bound bodies resplendent in a three-tone sunburst finish and topped with a three-ply (w/b/w) nitrate pickguard. These instruments marked Fender’s first foray away from the traditional ‘plain Jane’ design.