BEAUTY FIX
Serums
Formulated to target specific concerns, serums are unrivalled in potency and efficacy. Say hello to the most important item in your skincare routine
Words Hattie Parish.
Photograph Shutterstock
SKIN CONCERN: DRY OR SENSITIVE
Serum solution: Hydrating heroes & soothing botanicals Quench parched skin with vitamin B5 or hyaluronic acid, potent humectants that draw moisture from the air. Seek out ceramides to help skin retain moisture, and emollient squalane. Niacinamide will help strengthen a fussy skin barrier, while extracts of chamomile, green tea and calendula will keep things calm.