‘A life with no limit’ is James Griffiths’ creed. He has recorded the highest altitude workout ever, completed 1,000 24kg kettlebell snatches in under one hour, was Southern England's strongest man under 80kg in 2018, and (best of all) even graced the cover of this very magazine back in November 2020. His obsession isn’t with his own fitness, though: everything he’s done is about learning how to help others push past their limits.