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33 MIN LEESTIJD

OUT OF 3-D INK

BY ARVIND DILAWAR

@ArvSux

JANUARY 3, 2014, was a momentous day for the 3-D printing industry. The stocks of two of its leading companies, 3D Systems and Stratasys, peaked after nearly 30 years in business, and hopes were high for the technology. Most thought it would democratize manufacturing, allowing consumers to produce customizable goods from their homes. There’d be no point in retail stores anymore; customers would instead log on to the websites of their favorite brands, download personalized product files and print them within minutes. The price of goods would be slashed, international trade deficits reversed, ethically suspect supply chains rendered unnecessary and the environment spared untold amounts of degradation. It was to be the next industrial revolution.

But January 3, 2014, was also the start of a twoyear decline that saw 3D Systems’s shares lose more than 92 percent of their value and Stratasys’s fall by over 86 percent. Expectations plummeted too; 3-D printing turned from savior to gimmick. Industry analysts and researchers now agree that the hype far outpaced practical applications.

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