Illustrations by RINAT KHAIRITDINOV
ASKED WHAT WE CARE ABOUT WHEN WE SHOP, MOST OF US MIGHT CITE PRICE OR QUALITYOR variety of choice. But what we’re always looking for, I think, is a brand we can trust. ¶ That’s why Newsweek partnered with BrandSpark, a leading market research firm, to create this list for our readers. The BrandSpark Most Trusted Awards (BMTAs) is America’s most comprehensive award program focused on trust in consumer brands, service providers and retailers. Over 10,000 shoppers participated in the 2021 Services & E-commerce edition, and 84 service and ecommerce categories were included. These awards are 100 percent consumer-voted by real category shoppers and customers. ¶ Market research professionals at BrandSpark manage the study. Shoppers voted on the BMTAs as part of the BrandSpark American Trust Study meaning that each BMTA winner has access to detailed research on who trusts their brand and why. →Nancy Cooper,Global Editor in Chief