PRETTYLITTLETHING
Social media is a powerful ally for nail businesses, with 79% of you leveraging these platforms to attract new clients and enhance visibility. Additionally, 71% use social media for client engagement and community building, while 67% capitalise on it for promotional purposes. Nail art designs, networking with industry peers, and sharing nail care tips also have an important place in the digital realm.
You can find out about how beauty professionals in other sectors are using social media elsewhere in this issue – we get the lowdown from ASMR content creators on page 59, and Dr Maryam Zamani discusses her relationship with social media on page 49.