The rise of the skincare-obsessed tween seems to have happened almost overnight, with kids aged 9-12 increasingly taking an interest in products and active ingredients demonstrated on social media, particularly TikTok. I thought my own 12-year-old niece was going to pass out from excitement when I passed on a (carefully edited!) selection of my skincare favourites to her recently.
But while an interest in skin health from a young age is no bad thing, sometimes children’s main sources of education on the topic are not the most reliable – or age appropriate.