Professional Photo Magazine Issue 211 Vorige editie

Issue 211 is out now
Our cover theme for the latest issue of Professional Photo is rebooting your business, and a sublimely atmospheric portrait, shot at the water’s edge at twilight, illustrates Louisa Peacock’s aspirational new direction as she looks to move away from the newborn business she’s been building up for over a decade. It’s a brave mood, and we’ll be following Louisa step-by-step through her new series, as she looks to establish herself in her new genre and to attract the fresh clients she needs to make it all viable. More wise business advice comes from fellow columnists Lisa Devlin and Marianne, as they respectively look at the best ways to build a strong and client-friendly portfolio and discuss how to market yourself based on your self-perceived weaknesses. And we imagine experienced portrait professional Matthew Rycraft could be raising a few eyebrows as he talks about his plans for his Christmas promotions while many of us are just back off our summer holidays, but he’s proving his point by sharing the marketing nous that helped him to earn five figures from his timely promotions this time last year, which allowed his clients to plan ahead for their Christmas gift ideas.

Meanwhile our big review this month is the Nikon Z 8, which is creating huge stir in the professional world by offering many of the features found on the Z 9 flagship but at a substantial discount. We’re also testing out the astonishingly powerful and highly affordable new 300W light from Zhiyun, a pair of pro-spec Sony-fit Tamron wide and semi-wide zooms and the freshly revamped CFexpress line-up from Lexar Professional. It’s another great mix of stories that you simply can’t afford to miss!