RANDOM ACCESS MEMORIES 2011
SIRI
[ Words Craig Grannell ]
Hey, Siri! Why are you so bad at answering my questions when Alexa does it so well?
There is a perception Apple’s lost its way regarding voice assistants. Ask Alexa almost anything and you’ll mainly get useful answers. With Siri, there’s a good chance you’ll be told it doesn’t know or “I’ve found this on the web” – with ‘this’ being only vaguely related to what you asked. Apple execs counter by saying Siri is supposed to be a ‘get stuff done machine’ and wasn’t engineered to be Trivial Pursuit. Also, Apple is hamstrung here by its philosophy of prioritising privacy.