The year 2024 will see two of the biggest names in the VR/MR business clash as Apple Vision Pro hits the market, looking to usurp the dominance of the Meta Quest in recent years. By then, the Quest’s latest iteration, the Meta Quest 3, will have been out for at least a year. Will that head start make the difference, or will other factors come into play?
Apple Vision Pro is a mixed-reality headset that also happens to feature VR and AR applications, while the Meta Quest 3 is a virtual-reality device with MR and AR properties. That is the headline difference. That and the cost: £479.99 for the Meta Quest 3 (128GB) and $3,499 (about £2,800) for the Apple Vision Pro. That £2,000-plus gap will no doubt be the biggest hurdle Apple will face when it comes to consumers.