Words: Rachel Ifans
Sophie and her famous pic. Because of her experience at UTMB, HOKA ONE ONE asked Sophie to be part of its Time To campaign. Her tagline? Time To Hear Me Roar…
“To be honest, I thought it was normal: I had a goal and a baby and if I could manage both of them why wouldn’t I do that? So when I was asked for permission to use the photo, I had no idea it would go viral! But I thought, if that picture makes the [Ultra-Trail du Mont-Blanc] organisers change their race rules so pregnant women can defer their entry, and won’t have to go through what I did, that would be a great outcome.”