FORD IS PERHAPS the world’s most famous car brand, but many of its recent decisions reflect unemotional business logic rather than automotive passion. The Fiesta has gone, the Focus is on its way out, and the Blue Oval has stealthily become an SUV and commercial vehicle maker.
But there is one glorious exception: the Mustang, which will soon be the only ‘traditional’ car in its European line-up. So it’s encouraging to hear boss Jim Farley (p6, 32) insist that the muscle car has a bright future, possibly with more variants at all price points.