“I try to make each album have its own character,” Jones explains. “Ordinary Heroes [2009] was quite acoustic and then Engage [2015] was more a stage show with audio-visual stuff, so this time I just thought: ‘I really want to make an album with just synths, going back to my roots.’ I decided to have fun with the synths, and I think my fans have been asking me that for a long time.”
The album has a running theme, a clue of which is in its title.