Computer Arts  |  June 2016
BRANDING ON THE WORLD STAGE
Creating the visual identity for a global sporting event is one of the biggest, most-talked about design jobs a studio can win. Jobs like these are also among the most complex, often with a prolonged bidding process, competing aims, a long list of stakeholders to satisfy and a target audience of the entire world. So what does it take to brand an international global sporting event like the Olympic Games or the World Cup? And how do you create outstanding design work with so many hoops to jump through? With a whole summer of international tournaments ahead of us, we talked to the agencies behind some of the world’s best known sporting identities to find out what designers at all levels can learn from the world’s biggest branding projects.
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Articles in this issue
Below is a selection of articles in Computer Arts June 2016.