Computer Arts | May 2016
THE FUTURE OF PACKAGING
Today’s world is all about making connections. Packaging design as an immediate and physical point of connection and a communicator of the big idea is more relevant than ever, particularly now we have a greater abundance of choice and competition than ever before. Overall, the design industry is rising to the challenges presented by this new landscape. Brands are definitely bolder and more forceful about where they belong in the marketplace and in consumers’ lives. They want to speak directly to people to foster a closer and more emotional relationship, and when it comes to packaging design, there is a definite move towards more bold, diverse, single-minded and confident designs that better reflect and communicate the brand purpose and belief.
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Articles in this issue
Below is a selection of articles in Computer Arts May 2016.