TAKE THE #30in30 CHALLENGE
A THIRD OF BOWEL CANCER cases in UK are caused by too little fibre in our diet, according to Cancer Research UK. We should be eating 30g a day, yet 90% of us are way off target. Ryvita’s new #30in30 challenge aims to help us meet it by increasing our consumption of fruit, veg, wholegrains and nuts over 30 days. TV presenter Davina McCall, radio presenter and author Deborah James (aka @BowelBabe, who was diagnosed with bowel cancer) and gut expert Dr Megan Rossi (seen below, left to right) are on board – and shared their expertise on packing in more fibre every day at the launch. Join the challenge to lower your risk at ryvita.co.uk/fibrefit.