TRADE CHAT
It hurts to admit it, but Nvidia is good for the PC
Jeremy Laird
© NVIDIA
HOW MUCH LONGER will this ludicrous graphics card pricing last? I believe that an adjustment will happen, eventually, but is Nvidia to blame and do silly GPU prices prove that the company is a malign influence? The answers to those questions are yes and, surprisingly, no. The company is no angel. But the PC is still better off with Nvidia.
Here’s the thing. Nvidia is pathologically pushy, for better and for worse. The same mindset that drives the company forward with aggressive, relentless innovation is also at the root of Nvidia’s occasionally questionable commercial policies and prickly interactions with outside observers.