IT’S HARD TO KNOW what to make of Dough. You want to like it as an independent startup. But under its former name of Eve, it — or rather its—customers, suffered from some widely publicized stumbles.
Whatever the company’s past, with the Dough Spectrum Black 32 OLED, you sense care and investment in terms of design and attention to things like the aesthetic and build quality that big brands just don’t give you. This 32-inch 4K OLED monitor sports a lush metal rear chassis and a gorgeous, beautifully engineered metal stand (an optional $100 extra) where monitors from mainstream brands tend to feel a bit cheap and plasticky, even at this premium end of the market.
It also delivers the numbers, specs-wise. Dough has chosen the LG WOLED panel option, as opposed to Samsung’s QD-OLED. There are pros and cons to both, but the LG panel in 4K format is the company’s 3rd generation WOLED technology, and closes the gap to Samsung for full-screen brightness.