By Lindsay Pietroluongo

Instagram is an incredible platform. It’s one of the only places you can go to engage with your closest pals, follow A-list celebrities or the brands you buy from regularly… all in the same place. Stunning photos, funny memes, inspirational videos — you could spend hours on Instagram without even noticing the time ticking by.

But as an Instagram creator, you do more than indulge in what others post — you have to plan, publish and track your own content. Even if you’re producing high-quality images and videos, there’s a lot more to getting noticed on the platform. Avoiding these four major mistakes will set you on the right path.

Mistake #1: Inconsistent Style and Posting Schedule

Having an aesthetic that you stick to makes your content, photos and your brand recognizable. When you hone a style, your followers will recognize your style before they look at the account posting it. Here are a few tips to follow when posting any type of content to Instagram: