OFF MESSAGE
WHATEVER else is wrong with the current Labour government, even it concedes that it has a communication problem. So for the new year it’s announcing a new roster of advertising agencies and a new media agency too.
Last week the government confirmed that Digital Unlimited Group, Havas UK and M&C Saatchi have been appointed as its ad agencies of record. At the same time WPP Media has been hired “to lead government media strategy and support vital public sector campaigns”. Together the accounts are worth £1.95bn.