work
HOW TO… Create a dynamic LinkedIn profile
With many of readjusting to the post-Covid world, it’s key to showcase yourself in the best possible light professionally – and the first point of contact is online. Personal branding expert Claire Durrant shows us how to make an impact
Claire Durrant
PHOTOGRAPH: GETTY IMAGES
‘FIRST IMPRESSIONS COUNT, so it’s important to build a LinkedIn profile that packs a punch,’ says social media specialist Claire Durrant. ‘Your LinkedIn profile is your professional online presence and will be viewed by employers, business partners, colleagues and investors. So, whether you’re looking for a job or using LinkedIn to grow your business, it’s never been more important to ensure your profile works for you.’