GOVIA Thameslink Railway (GTR) has managed to double the number of female train driver applicants from 413 in 2019 to 825 in 2020 through a series of dedicated recruitment and marketing campaigns.
Zoey Hudson, GTR’s head of talent, diversity and inclusion, commented: “We’ve invested heavily in a recruitment campaign packed full of programmes.” Our campaigns are aimed at debunking the stereotypes associated with careers in the rail industry, and humanising our brands, while demonstrating the huge versatility of roles available, with the intention of attracting a more diverse workforce.
“We look forward to being the driving force behind the rail¹s mission to recruit more women.”