I’ve been thinking a lot lately about the amount of time we spend glued to our phones — social media is always at our fingertips, and whether you love it or loathe it, you can’t deny its potency. A quick search for #vegan on Instagram yields over 62 million posts, with #veganfood producing a cool 11 million results. Both are huge figures, and with vegan celebrities (with enormous followings) advocating a vegan way of living, it begs the question — is social media veganism’s big shot at becoming mainstream?
You may have spotted our cover star, Earthling Ed, on your own newsfeeds — he’s making huge waves spreading the vegan message. Ed attributes a lot of his success to social media channels, such as YouTube and Facebook, which have given him, and veganism, a platform that has never been accessible before. Find out more in our exclusive interview on page 16.