Dan Jones dan.jones@haymarket.com
WHILE BYD IS a relative newcomer in the UK, the brand has quickly enjoyed success in Europe with the Atto 3 electric SUV and Dolphin small car. To keep that momentum going, BYD is now gunning for Tesla Model 3 buyers with this new flagship model, the Seal. That seems like a tall order for a newcomer, especially when you consider that many established brands have already fallen short.