And another thing...
Michael Lind, The Smart Set website, Drexel University, USA
‘When I was writing my first book, my editor advised me to put everything I wanted the review-reading public to know in the first and last chapters, because those are the only chapters that most reviewers read. In the years since then, I have discovered that indeed most of the quotes pulled by reviewers from my books have come from the first and last sections. In non-fiction books at least, reviewers tend to skim the middle section and read only the summaries of the argument at beginning and end.’