PRO THOUGHTS
Virtually identical
James Burrows, technical director at Immersive Studios, investigates the accelerating need for accurate 3D assets
James Burrows
The COVID-19 pandemic has had a serious impact on travel - not just internationally, but domestically. Small journeys that would never have been an issue are now treated with caution, while social distancing has changed how we interact both with others and the environment. Understandably, this has driven a sharp rise in virtual alternatives to physical activities, from viewing a house to hosting an event to filming a show. But for these types of experiences to work, we need compelling visuals that are as lifelike as possible - and that’s where creating highly accurate 3D assets is key.