Photography Markus Bidaux
As the Coca-Cola Company’s global director of brand strategy for Adult Sparkling, Kris Robbens has a hand in household favourite beverages such as Schweppes. After starting out at Coca-Cola as a nightlife and festival manager, Robbens moved into marketing before taking up his current role. Here, he talks to Attitude about his 17-plus years at the company, making big decisions, and his go-to Coca-Cola Company drink.