BUSINESS
Pottering about
ARTISAN
After finding TV fame, Adam Johnson launched a ceramics business with husband Dan Mackey. Here, Johnson discusses the challenges of running an online shop and the importance of social media
Words Markus Bidaux
POT LUCK: Adam Johnson (left) and Dan Mackey
“I have been approached by Disney, Marvel, The National Gallery, and even films for prop-making”
Y
ou may recognise Adam Johnson from his cracking run on the fourth series of Channel 4’s The Great Pottery Throw Down or the BBC’s Big Gay Wedding with Tom Allen, in which Johnson married his fiancé of 10 years and business partner Dan Mackey. Or you might have spotted him on the Attitude 101 2025 list as a trailblazer in the arts.