Jim Holder
INSIDE INFORMATION
Western brands cater to Chinese tastes, but those change quickly
CHINA HAS LONG been the world’s largest car market, prompting a gold rush for Western car makers since the turn of the millennium.
Back then and for some time since, the stock answer to the question ‘When will you start modifying your cars to meet the demands of your biggest market?’ was to underline that Chinese customers were buying into existing brand values, not expecting them to change to suit their perceived tastes.