Part 3 of a series on independent archery businesses. This week, Keith Shetler of Earlyhuman.

Keith Shetler

I make Tuning Forks, which are a toolset for helping recurvers align their limbs along a single plane in 3D space - sounds complicated, but the toolset makes it pretty easy to get things right.

It’s called Earlyhuman because archery is one of the oldest human activities. As a species we probably only exist because of archery. As a sport though? We’re really just getting started. There’s so much room to advance understanding and grow the sport. Also, the name reminds me that we’re just all a bunch of kids flinging sticks.

I always hated bow alignment with all the uncertainty and tail-chasing. It seemed like a problem I could solve for myself. After tinkering with ideas, I found out other archers were having the same issues. It never hurts when people offer to pay you for your idea.