GONE ARE THE DAYS (or nights) when a bed’s use was limited to sleeping and having a tumble beneath the sheets. Now, we get under the covers for all sorts of reasons and at all times of the day. In their latest research, Generation Bed, the experts at global sleep company Casper found that 84 per cent of European adults love their bed so much that it’s become a creative lifestyle space.
In fact, spending more time in bed is so important to us that one in four would happily skip a night out or a gym class for some extra z’s (or “oohs”, if you know what we mean), and one in every 10 would pass up a promotion if it meant earlier nights and later mornings.
Casper are calling this new tribe of horizontal heroes Generation Bed, but have also identified five micro-tribes within it who share similar bedtime behaviours. Read on to discover your bed tribe…