MG IS SET to launch a new electric vehicle sub-brand, aimed at attracting younger car buyers to the marque and spearheaded by the electric Cyberster roadster concept.
It is understood that the radical two-seater will serve as a flagbearer for the spin-off brand, which is set to take the Cyber name. Sources at MG parent company SAIC suggest Cyber has been conceived to “expose the MG name to a wider range of customers”, notably China’s tech-savvy ‘Generation Z’ demographic.