NEED YOU TONIGHT/ MEDIATE
This award-winning promo apes the album sleeve with the group cut out like idols ripped from a magazine – achieved by chopping up frames of 35mm tape, then reanimating the photocopies. Bare-chested in leather jacket, Hutchence transforms into the pop-rock pin-up, chiselled jaw and great mane of hair. His bandmates are more anonymous in white, their robotic actions akin to Kraftwerk on speed. It then segues into Mediate, riffing on Bob Dylan’s iconic Subterranean Homesick Blues, with the band reeling through handwritten placards in an industrial setting.