KERASILK
The UK haircare market generated a revenue of £1.51bn in 2023 and is projected to experience an annual growth of 1.17%* in 2024, according to data gathering platform, Statista. Perhaps following the recent ‘skinification of hair’ trend, more clients are focusing on hair health. But it’s important to remind clients that although at-home haircare routines optimise hair, it’s in-salon treatments that elevate results. Which is where in-salon bond building services come in.
We know hair is made up of proteins – primarily keratin – which can become damaged due to factors such as heat, chemicals, and environmental issues. In simple scientific terms, bond building treatments contain concentrated formulas that work to repair disulphide bonds as well as keep them intact.