CLEAN UP YOUR BEAUTY STYLE
Following on from clean eating, the new trend is clean beauty – which is all about ditching chemicals for natural, homemade alternatives
GO NATURAL
Natural beauty queens: Dominika (left) and Elsie
How does nutmeg bronzer grab you? Or what about a chamomile hot-cloth cleanser or coconut shaving foam? These are just some of the hero recipes/beauty products invented by beauty obsessives – and clean beauty advocates – Elsie Rutterford and Dominika Minarovic, of the Clean Beauty Co blog.The pair met in 2013, and instantly bonded over their shared love of all things healthy, and their obsession with beauty products.
‘We had a lightbulb moment when slathering on one of our favourite moisturisers.What was in it? And was it being absorbed into our bodies? We began to pick apart the labels,’ says Elsie.