International Rental News Magazine

NEWS
Herc hijacks United/H&E deal; Tesya in rental rebrand; Major OEM to go ‘all electric’ at Bauma.

THE WRIGHT COLUMN
Andy Wright explains how shared values can unite generations and drive the rental industry forward.

ERA PAGE
Taking place in Dublin, the ERA Convention will explore how to navigate sustainability, digitalisation, and AI challenges.

SHOW GUIDE BAUMA 2025
The next wave of innovations will be on display at Bauma, with the latest developments in eco-friendly equipment and digital solutions for construction in the spotlight.

PREVIEW ERA CONVENTION AND EUROPEAN RENTAL AWARDS
Industry experts are set to gather in Dublin in June to share strategies and celebrate the breakthroughs shaping the future of European rental.

REVIEW ARA SHOW
At the ARA Show 2025, North America’s rental market was revealed to be poised for growth, driven by tech
innovation and surging demand.

REVIEW EXECUTIVE HIRE SHOW
The UK’s biggest rental trade event saw numerous rental-ready products on display, with key deals secured on-site.

INTERVIEW ALAYAN
Vincent Albasini, CEO of Alayan, discusses the company’s rebrand and ambitious growth strategy, with acquisitions and fleet investment on the cards.

THE HERC/H&E DEAL ANALYSED
Jeff Eisenberg breaks down Herc’s $5.3 billion acquisition
of H&E, assessing its potential effects on the US rental market, strategic considerations, and whether the deal is a smart move.

SKILLS SHORTAGE
To address the skills gap, rental firms are adopting creative approaches. Lewis Tyler examines the key numbers and strategies driving change.

US TARIFFS: THE VIEW FROM OEMS
Proposed tariffs on imports from Canada and Mexico will impact aerial platform manufacturers, prompting shifts in production strategies, but how will they affect the market?

ELECTRIFICATION
Why Trump’s return to office means a renewed focus on internal combustion engines in the US.